With summer coming to a close, movie theaters across the country will sell all movie tickets for $3 on National Cinema Day. This one-day event will occur nationwide on Sept. 3 in more than 3,000 theaters and more than 30,000 screens. 

The event was announced on Aug. 28 by the Cinema Foundation, a nonprofit branch of the National Association of Theater Owners. Movie chains like Regal Cinemas, AMC, CinemaMark, and major film studios are participating in this event. 

“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” stated Jackie Brennenman, the Cinema Foundation president. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.” 

Labor Day weekend is one of the slowest weekends for movie theaters. If National Cinema Day is successful, it could help with pushing moviegoers for them to return in the fall. 

Chabot College students such as Israel Sanchez have seen advertisements for National Cinema Day. 

“I have heard of National Cinema Day. I’ve been getting ads for it for the last few weeks and updates since I have the Cinemark membership pass,” said Chabot College student Israel Sanchez. 

Movie theaters were significantly impacted over the pandemic, such as Cineworld, a British company owning Regal considering plans to file for Chapter 11 bankruptcy. National Cinema Day would be a perfect celebration to go to the movie theater for a discounted price. 

“I’m not sure if I’d want to go because of how crowded it might be, considering that everyone wants a discounted price,” said Chabot College student Ashlyn Carillo.